Matte: Typography

Friday, January 4, 2013

‘Stories About Inspiration’

—

Concept, art direction and design for Sandwich Fall/Winter 2012 brand communication

Sandwich Fall/Winter 2012 from Matte on Vimeo.

Sunday, December 30, 2012

The Heart of Amsterdam — Simple, Sincere & Accessible

—

Concept, art direction and design for Amsterdam Museum Brand Identity

Wednesday, October 31, 2012

‘Life_Layers’—Celebrating Everyday Beauty

—

Concept, creative direction and design for Sandwich_ Fashion brand book, brand book launch programme and brand book launch event.

Runway backdrop realisation by Ijm Studio.

Thursday, March 8, 2012

Enchanted Sophistication

—

Brand visual direction and design for Jottum Spring/Summer 2012 collection collaterals.

Monday, February 27, 2012

Amsterdam DNA

—

Campaign concept, art direction and design for ‘Amsterdam DNA’ — Amsterdam Museum’s flagship exhibition

About us

Matte is a brand story boutique specialising in visual materials and strategic positioning of products and services targeting the emotions of consumers.

Established in 2002, we are a small international team with a global outlook.

Headed by Yew Kee Chung—the Singaporean founder who has lived and worked in Europe for the past 16 years, our collective understanding of diverse cultures accents our progressive vision.

Always with our clients’ brand in mind, we work closely with them, helping to make their messages or products as desirable as possible in a relevant, communicative and contemporary manner.