Amsterdam Museum (formally Amsterdam Historical Museum) Visual Identity Introduction

—

New year reception and unveiling of Amsterdam Museum's logo on 6 January 2011.
Initial part of the total visual identity, strategy and communication of Amsterdam Museum—"The Heart of the City".
Identity concept and design: Matte, event design and styling: Matte X Creatuals, logo animation: Brian Hoffer, "Logo Lab" installation: Creatuals